ABOUT THE MASTERCLASS.
ABOUT THE MASTERCLASS.
The Fashion Founder’s Blueprint is a four-day intensive led by Elissa Hassan, the visionary Founder and Creative Director of Aquí Beirut. Drawing on her personal journey from launching a small Instagram thrift store to building an internationally recognized fashion label, Elissa provides step-by-step guidance on turning creative ideas into a thriving brand.
Each session combines interactive lectures, real-world case studies, and hands-on exercises. Elissa’s insider tips will equip participants with practical tools to navigate the industry’s challenges. Group discussions, Q&A sessions, and personalized feedback ensure an immersive learning experience.
WHAT YOU’LL LEARN…
BRANDING & AUDIENCE.
Define your unique identity, clarify your brand DNA, and understand exactly who you’re designing for.
RETAIL & MARKETING.
Explore e-commerce vs. brick-and-mortar, discover effective promotional tactics, and learn how to captivate your audience through storytelling.
PRODUCT DEVELOPMENT.
Transform concepts into collections, from sketching initial ideas to selecting fabrics and working with artisans.
CREATIVE DIRECTION.
Develop cohesive visuals lookbooks, campaigns, and social media content that capture your brand’s essence.
PRICING & MANAGEMENT.
Master cost structures, profit margins, and production timelines to ensure consistent quality and efficiency.
TEAM & GROWTH.
Build a dedicated team, foster a productive work culture, and nurture your brand’s growth.
REGISTER NOW.
DURATION: April 14-17 (Limited to 30 Seats)
DEADLINE: April 5, 2024
RESERVE YOUR SPOT
Certificate of Completion.
All attendees who complete the program will receive a certificate recognizing their newly acquired expertise in fashion brand building.